The only exception is if you’re using a secure photography-specific platform which also allows selling prints & image licenses (like PhotoShelter or SmugMug). For a single image I would say it doesn't really matter... if you have multiple images you're fitting into a template, I'd say CSS. Restricting the image dimensions like this will keep the file size reasonably small, resulting in a faster image loads (if the slideshow allows navigating between images using side arrows, bullets, swiping on mobile or keyboard arrows on desktop): One important technical aspect here: your website theme/template should ideally be smart enough to use smaller-sized images for the thumbnails, and their higher-sized versions for the lightbox mode. Email campaigns are all about making your emails look exclusive. Close Outlook and re-open to see the new PST as your default folder. By “lightbox view”, I’m referring to a grid of thumbnail images that, when clicked on, open up in a full-screen slideshow (usually with a semi-transparent overlay underneath): Since those images will open up in a full-screen view, I recommend sizing them to at least 1500 pixels (on the longest edge), so they look large enough on desktop and tablets. Shrink the physical size of the image by keeping the proportions while making the whole thing smaller. b) The “I have time, but my budget is zero” solution, c) The “I want it all to be perfect” solution. The first is using a very low compression rate, which results in the highest quality (but larger file size). Keep in mind that larger files … If you notice your image quality is distorted, check the file type of your image. Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. And with half of your visitors likely using a mobile device, delivering optimal image file formats & sizes is critical. If the majority of your subscribers are third-party app users, try using a single column layout instead of two or more columns, as, Follow email design best practices that suggest. The global wearable market is expanding at a compound annual rate of 35 percent and is expected to hit 148 million units shipped in 2019. Here is an example of what can happen you compress an image too much. One of the best attributes of accordions is that they allow you to provide different email layouts for desktop and mobile recipients. Email marketing best practices to guide your strategy. Limit yourself to four or five sections for better visual emphasis, and include clear and appealing calls to action. “Finally, once you’ve determined the optimal image format and its settings for each of your assets, consider testing additional variants encoded in WebP, JPEG2000 and JPEG XR. We’re going to review a number of techniques to reduce image size, without sacrificing developers’ and ops’ convenience. This guide is written with photographers in mind but applies to any responsible website owner looking to improve their website’s load times. There are a bunch of great plugins that do a lot of work for you, automatically. Optimizing your homepage speed is a start, but it is not enough. Type in your URL, and it analyzes how images affect your page load speed; here’s an example: Please be aware though that it can throw “false negatives”: the report can sometimes tell you that you should resize a specific image to a smaller size than what your site actually needs. Interestingly enough, once the email file size was over 100KB, the number of spam filters that failed each email stayed the same. Vertical/portrait images can be even smaller, with a maximum height of 1200px (like 800×1200 pixels for a 2:3 vertical image, or 900×1200 pixels for a 3:4 vertical image). Image Size —When you upload an image to use in your Activities or Emails, it is easier to downsize an image than it is to upsize an image. If you're finding that your photo uploads are taking longer than normal, follow these troubleshooting steps. In short, here are the best-practices of image optimization for retina screens: Removing EXIT metadata can indeed help reduce file sizes even further. Smaller images used throughout your site (site logos, client logos, portraits, other graphics), should be sized as large as they’re displayed (which you can find using your browser’s developer tools mode). Here are some strategies for mitigating the risk of image theft: Keep in mind that these are all compromises: you’re increasing protection at the expense of visual impact. Typically an image on the web is between 30kb to 500kb depending on it’s physical size. Always try to use lossless file formats (like PNG or GIF) when you can get smaller file sizes. Blog images or other single images used in page layouts, 2. Responsive emails are great if your user base views emails in native apps on Android and iOS. Crop the image by removing portions of the image, reducing the height, width, or both. This features comes with its own limitations: Even though consumers are not really opening the emails, they will be counted as opened emails. Specify the image height and width for all images, and be sure to preview your emails on both mobile and desktop before sending. But we are NOT referring to the image size in inches/cm or to the image DPI. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. Images are just one factor when it comes to website performance. Declare image width and height. The bigger the email signature image size is, the longer it will take for your message to be sent and received by recipients. If possible – upload your files to the external server and make them available online/ for download using a link. Even with these best practices, don’t forget to test your email. I say “at least” because images probably need to be larger than that to account for high-density “retina” screens in modern devices, so they look extra sharp. Make sure your photos are correctly sized based on your page usage (see part 1 of this article). So only delete them when you’re sure they are no longer being used anywhere on your site. Make your CTA button a minimum size of 44×44 pixels with plenty of white space around it. High-quality unwatermarked large images will always have a bigger “wow” factor. For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality – the visual results are often very good and the filesize savings can be quite large. Play it safe with a body copy font size of 14 pixels and 22 pixels for title. I recommend NOT using Lightroom’s “Limit file size to…” option instead of the quality slider, because you could end up with some very pixelated images, because of how the JPG algorithm works. Or do I need to work on my entire site? Lowering file sizes while maintaining acceptable quality is the primary goal of optimizing images for website performance. Until Google makes it all more clear, I personally think it’s best to keep the image metadata. You can use a “page ruler” browser extension that helps you take the measurements, or if you have experience, use the developer tools built into your web browser: right-click on any page element and click “Inspect”. When comparing images (100% quality vs. 60% quality, for example), don’t forget to preview them at the dimensions at which they’ll show up on your site. In fact, it’s a good idea to set the right image sizes first (under Settings > Media) based on your website template width, or on your blog layout/width): Then regenerate all past thumbnails, and then, finally, do a bulk optimization of your entire Media Library. Without relying on a pixel-grid, SVG files have the great benefit of being infinitely scalable without any loss in quality. For images within your mailing's content, we recommend 480 x 480 pixels or smaller. But how should you resize and compress your photos before uploading them to your site? File type: .jpg, .png or .gif. or better yet, use CSS effects wherever possible: filters and blending modes, borders, and outlines, shadows, rounded corners, gradients, simple animations, etc. This might require doing some test runs and playing around with the export quality settings, until you’ve found the “middle ground”: a high-enough compression level so that file sizes are small, but not too much compression to start introducing visible artifacts. The best practices that we outline below cover both email design and email development. 4 Higher Education Content Marketing Examples that Any School Can Implement, The 4 Best Practices of Healthcare Social Media Marketing for 2020, How to Build a Content Calendar (Plus a Free Template). Even though email design is one of the most underrated aspects of the email marketing process, the impact email design can have on the success of a campaign is immense. If you’re creating images for fluid emails, make sure they can scale up to 599 px. In this case, the image file is 276 pixels by 102 pixels, but anything that’s at least double the intended display size works. Simple image format decision tree (source). Besides being appealing, your emails should possess relevancy and uniqueness. Whenever you upload an image, it also generates 3 other image sizes alongside your original: thumbnail (150×150 with cropping), medium (max 300×300 without cropping), large (max 1024×1024 without cropping). However, most top photography website out there are slow: Source: Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers. Once you’ve optimized a certain number of images in a month, you’ll have to wait for the next month for the quota to reset. Pre-header (left) and Peek & Pop feature (right). Otherwise, if you’re just displaying images in a portfolio or a blog post, never use images at their maximum dimensions. Along with including alt text and background colors for images, there are a few other image formatting tips to keep in mind for optimal email design: Optimize image size. I have over 10 years of experience building photography websites, and I routinely have to find the right balance between creating an impressive visual impact and still crafting a fast & user-friendly website experience. since there was a precedent, those in the know would make a request to increase their attachment sizes just coz the other guy have higher limit than them. Before diving into image-specific testing tools, know that you can gain a lot of insights from these two popular website speed testing tools: Google PageSpeed Insights and GTmetrix. You can generate SVG files using Adobe Photoshop or Illustrator. An ideal email footer should not include the organization’s contact details, but also links to main segments of your website, key services or products, and social sharing or “forward to a friend” buttons. It’s all about making your email alluring—there is no second chance to make a great first impression. If you use Cloudflare, you can also enable such a feature: Never upload high-res files to your site (unless you’re selling them as prints or licenses). Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). Along with adding a link to an online version of your email, snippet text is one of the most popular trends at the moment, as many email clients like Gmail, Outlook, and the iOS mail app allow you to show snippet or preview text (usually limited to 100 characters or less). The larger the file size, the longer it will take to load. If you have a new product or news to share, using the scratch effect works great. Think with Google – Find out how you stack up to new industry benchmarks for mobile page speed, finding the element selector in other browsers, Google Web Fundamentals – Image Optimization, how ShortPixel stacks up against Imagify, Ewww and other image optimization tools, Image Optimization Tool (by WebsiteToolTester), WebP browser support is not yet that good, free image editing Lightroom alternatives, Wix does indeed recommend uploading high-res images, removing EXIF data leads to files that are 8.5% smaller. Note: The original image untouched is 2.06 MB. Thanks for reply, actually i knew that the increase of email attachment size in exchange, causing heavey load of Spam Emails, Also deley in message delivery. Obviously, Adobe Photoshop or Lightroom don’t fall under the “free tools” umbrella, they’re quite expensive in fact, but most photographers have and use them. The countdown feature is compatible with all platforms, though Outlook and Lotus will render the images only if they are provided with proper fallback support. The introduction of block functionality by email clients like Gmail empowers subscribers to “block” a sender, which will ensure they’ll never receive an email from that sender again. Uploading large images to your site, without regard to the actual size they’re being used at, is what causes huge performance issues. This will give you the weight of the HTML. (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). At the very least, use a plugin like Resize Image After Upload or Imsanity (if using WordPress) to take care of resizing for you, and also do a bulk resize of all your previously uploaded images while you’re at it. When compressing images on your computer first, you can double-check if the quality level is good enough (with a small file size, but without any visible noise or JPG artifacts). The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. Loading all the other ones (lower down the image) can be delayed until other critical site resources have finished loading. Email: Email Message Attachment Best Practices But keep in mind that to view it, recipients will generally need to have the same program installed that you used to create the attachment. when preparing double-sized images, it’s good practice to save them with “@2x” at the end of the filename (before the file extension), for WordPress sites, the gold standard is using the. As a best practice, to stay in the middle, set the qlt= value to 85 to stay in the middle. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see! To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. Too many blocks can be detrimental to your sender reputation. Let’s take an individual blog post example: Using the methods described above, you can determine the actual width of the content area by measuring any paragraph of text, for example: Or if you already have images, you can determine what size they’re being resized to by the browser: Alternatively, you could use a browser extension like View Image Info (properties) to get that same info: Armed with that knowledge (825 pixels in this example), you can now double that size to take into account retina screens (so 1650 pixels in width here). What size should images be for my website? Using the chroma flag in qlt= Hello Jazii, I didn’t see any recommend setting for email attachment size limit. Thumbnail galleries are special scenarios where you ignore the size of your thumbnails, and instead, make sure images are large enough when enlarged. However, while using pixel art, ensure that you scale the images accordingly for smaller devices. 18. When it comes to email marketing, graphics and imagery should define content sections clearly. This is not a scenario where we need to double the image dimensions for retina screens, because that would create huge 5000px images (with large file sizes as well, not to mention the risks of image theft). And that’s all great, website performance is generally taken care of. (Left) Responsive Email with Media Queries, (Right) Responsive Email without media queries (for Gmail). This will be the occasion to introd… The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. Should I let plugins automatically strip EXIF metadata from my images? Here’s a video I created on how to configure the ShortPixel plugin settings: You can also pay a one-time fee to get a bunch image optimization credits (useful when using their bulk optimizer to go through your existing Media Library). They might have a good experience on your homepage, but if then they navigate to a very slow page, they still leave your site. The scratch and flip effect in emails is one of the most productive ways to keep the flame of customer relationships burning. From including your brand name in the “from” field and using an identifiable address to ensuring that the “to” field carries the recipient’s name and not their email address, every part of your email should be on-brand. Keep in mind that it’s always a best practice to keep the most important text above the fold, or where your reader can see it without scrolling further. Make sure to check if your ESP supports VML (Vector Markup Language) coding, an XML-based file format for two-dimensional vector graphics. A few advanced image optimization guidelines for web experts: As mentioned in the beginning, these image optimization standards don’t really apply to photo archiving services like PhotoShelter or SmugMug (which have built-in security measures, and which generate low-res thumbnails from your original high-res files, as needed by the site), or whenever you sell those images as downloads or prints. GIFs are proving to be an effective tool to build user engagement, inviting an increase in click-through rate by up to 26 percent. and use web fonts (as opposed to overlaying text in images), CDN usage can further improve load speeds, but be mindful of the, WebP image delivery is slowly becoming the norm, so make sure the site automatically generates and sends WebP image versions to compatible browsers, Lazy loading images is a must (see the “4. The same decision-making applies to smaller images used as thumbnails (which don’t need to be enlarged). When when you upload the images to your site, you’d still use a plugin like ShortPixel or Imagify (or some of the other free web tools if you’re not on WordPress), but you’d configure them to do a lossless compression on your images, that’s it. Part 4 explicitly covers all the image-related page speed “opportunities” listed in Google PageSpeed Insights. Assuming that your blog images don’t need a click-to-enlarge (aka “lightbox”) capability, images should be sized depending on the width of that column or content area. PNG: Produces better quality images, but comes with a larger file size… There’s no shortage of theories as to what to write and what not to write in subject lines, but what actually matters is the domain reputation. Watermark your images to further prevent people from re-using them. Or better yet, use a plugin like ShortPixel or Imagify to both restrict maximum image sizes and still keep EXIF tags: On the first page load, only a few images are likely to be seen straight away (those that are “above the fold”). Social icons on your “thanks for signing up” page. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. Only pixel dimensions matter on the web, you can ignore DPI. In this first part, we will talk about multi-stage builds, because that’s where anyone should start if they want to reduce the size of their images. But between 100 and 70-80, the quality difference is unnoticeable, while the difference in image file size is enormous. Besides creating a nice image optimization workflow for your future uploads to the site, you should also use the tools above (like ShortPixel’s Bulk Optimization feature) to scan and optimize your past photos. Sure, WP plugins can do the resizing and compression automatically, but the upload process is much slower that way, and it’s better to be in full control over the quality of your images. Using social icons is one of the easiest ways to integrate your social media marketing with your email campaigns. Google doesn’t rank your entire website based on your homepage alone. So for image protection purposes, only upload compressed images at the pixel dimensions needed by your page layout (up to a maximum of 2500 pixels on the longest edge). The resolution of an image dictates its clarity. Fixing this issue is relatively simple. So it’s crucial to determine image dimensions first, to know how wide your content area is on your site. Also known as hamburger collapsible menus, you can find them everywhere these days in responsive mobile websites. The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. Depending on your specific site theme, and your image theft risk-tolerance :-), you can lower that number down to a more reasonable 1200 pixels on the longest edge (so 1200px in width for horizontal images, or 1200px in height for vertical ones, maintaining their original aspect ratio of course). Values below 70 to 75 results in significant image quality degradation. For other platforms (SquareSpace, Wix, etc. Use a good image compression service/tool. Look at how large your thumbnails are being displayed in grids, and set that as the “Thumbnail size” (and consider disabling the “Crop” option to respect the initial aspect ratio of your images). I recommend changing those defaults to suit your site’s template design. You'll get a free eBook (on photo website mistakes), many checklists and guides about improving your site's design and SEO, video recordings of website reviews, podcast interviews, and more. Click to download the optimized images (as a ZIP archive) that you can replace the old images with. This will not only reduce file size by 20 percent with no downsides, but also save them five percent on quality. And if you know what you’re doing, you can add other automatically-generated image sizes using a plugin like Simple Image Sizes (link). I need to fix some of my old images. Only upload images at 1200 pixels (on the longest side) instead of 1500-2000px. Should I just delete them and upload new ones? Here’s a simple experiment I did with exporting an image at different quality levels: A similar principle applies if you’re exporting images from Adobe Photoshop. Q&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more, ️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”, “Finally, once you’ve determined the optimal image format and its settings for each of your assets, consider testing additional variants encoded in WebP, JPEG2000 and JPEG XR. In addition to using high-quality images, it's a good idea to use images where important details won't be lost if the edges are cropped. When getting started with containers, it’s pretty easy to be shocked by the size of the images that we build. Add line breaks every 60 characters in your plain text emails to increase legibility. It comes down to personal preference: choose the compression level that best suits your workflow and your goals for the website. Besides your photographic work, your website likely contains various other graphical elements: logos, small icons, banners, separators, video thumbnails, etc. Here are some popular image optimization WordPress plugins: Out of all of them, I currently recommend ShortPixel for their great features & customer support: A free account with them gives you a decent monthly quota, and you can get a premium plan to allow optimizing many more images per month if you need to. Rotational banners are great for emails stuffed with multiple images, CTAs, product/service specifics, other offers, and discounts. JPEG offers a solid balance between the file size and quality. Not talking about SEO filename conversions (using keywords in the image file names, like “alaska-northern-lights.jpg), but about how to name different sizes of the same image file. It’s also important to create a sense of urgency in an email with countdowns to promote any sale or event. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. You’ll find straightforward and actionable tips on how to optimize images for the web and how to improve your site’s performance scores quickly, with tons of examples and resources, and a comprehensive FAQ at the end. Listing images. Tracking user (subscriber) behavior and understanding their engagement patterns can be integral to creating and making design adjustments engage, convert, and maximize ROI for your business. 3. Share page through Facebook; ... we simply create an image at a larger size. Keep images as small as possible without sacrificing quality. There’s no set rule on how big or small an email signature should be. When it comes to email marketing, interactive graphs are an added bonus for showcasing information. How do you know if your website has image-related performance problems? Sliders are a revolutionary way to enhance your email campaign, allowing you to display multiple products in one go, generate curiosity, and much more. Image width: 590px for a banner image and 530px for all other images. Whenever you try this same experiment with a regular photo (taken with your camera), JPG usually wins (by a lot). In general, if you adjust your image dimensions to 590px (for banners) or 530px width (for everything else), the image file size will take care of itself. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. In this detailed guide, I’ll teach you everything you need to know about sizing and compressing images before uploading them to your website, what tools to use, how to test your site’s speed, and much more. Let’s explore some tools you can use to optimize images for the web: If using WordPress, you’re in luck. They take every image you upload and then compress it to optimize the file size. What needs to be taken into consideration when designing emails for wearables such as Apple Watch, Gear, etc.? The percentage of emails opened on mobile has increased 180% in the last three … Here are detailed website image size guidelines (updated for 2021). learn about important image SEO guidelines: image filenames, ALT tags, captions, EXIF data, etc. If you have a high domain reputation score, all those factors are obsolete; but if you have a low score, you need to take care that you stay away from using phishing phrases in the subject line that attract spam filters. A table of contents should be used if you have a lot to cover in a restricted space. Do I need to size images in three (or more) different ways for people on different size devices? With brands steering their way through cutthroat competition and consumers always on the move, targeting and engaing your customers has evolved beyond merely creating responsive emails. So what is it that ensures maximum open rates? Choosing a quality WordPress theme can do all this for you. Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are Export your images (at the previously-determined dimensions) at a quality level you’re OK with. Using the chroma flag in qlt= For example, slideshow images are usually wider; blog images are medium-sized (at a width equal to the page width minus the sidebar); thumbnails are smaller, etc. On mobile devices, images get resized by the browser anyway, and that 1500px size is enough to look crisp on smartphones with high-PPI “retina” screens too. For single column templates, your images should be no wider than 600 pixels (an email template’s width). But if your user base is viewing emails using third-party applications such as Gmail, media queries may be a problem, as they appear just like their desktop version. While PNG and GIF file formats are quite popular, SVG is somewhat of a mystery for most photographers. Harnessing open data and analyzing industry-wide email open trends is crucial to refining the design strategy for your email marketing initiatives. Regardless of file formats (JPG, PNG, GIF, TIF etc. “A picture’s worth a thousand words” is especially relevant to the media world. The process includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your email does not look like a spam mail. Compress JPG images to a lower quality. They do a pretty good job of outlining technical problems with your site’s performance, including poor use of images (images too big, wrong file formats, uncompressed files, etc.). Content is an integral part of email design—it is the context and the copy that drives business from the email campaign. That means that images should only be sized as large as needed by your page layout (see part 1 of this guide). Here are the 3 compression options available in the ShortPixel plugin: Similarly, Imagify has the following compression levels to choose from: Image optimization is both an art and a science: an art because there is no one definitive answer for how to best compress an individual image, and a science because there are well-developed techniques and algorithms that can help significantly reduce the size of an image. Which leads us to the second most important aspect…. In the absence of a browser on wearable watches, links in the plain text version are specified with grayed out text. 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To look like a responsive email with countdowns to promote any sale or event 100KB! ” issue in Google ’ s promoted by Google and that ’ s slowly getting traction longest... Identified the right dimensions for your images ( see part 1 of this whole thing! Breaks every 60 characters in your plain text version are specified with grayed out text minimum DPI the launcher 50! To improve their website ’ s visitors to lose interest and leave is enormous full story to where. S all about making your emails should possess relevancy and uniqueness possess relevancy and uniqueness or by screenshots! For listing images is 2000px for the shortest side of the “ soft ” is! Files lead to faster page loads and improved user-experience & SEO going to review a number techniques. And send out more articulate emails without requiring recipients to scroll through long... Other discount codes didn ’ t forget to test embedded images or remote images stored on “. Studies indicate that an ideal email width is 500 to 650 pixels, and other discount codes keep appeal.... Tif, etc. recommended size for listing images your image words ” is especially relevant to high. This option only when you get the best size for listing images is 2000px for the shortest side the. Reduced engagement dimensions matter by really fast possible – upload your files to the world... Into consideration when designing emails for wearable technology viewing environments all the more important and a decision. Have you got your email campaigns preference: choose the thumbnail sizes that matter your.

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