In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. Drag and drop everywhere. Look for an influencer that will advocate for your brand with excitement, authenticity, and creativity. Here are some ways you can scope out brand fit with a potential influencer. said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. With 800 million active users, Instagram has become the platform of choice for influencer marketing. our @summerfridays R+R mask is like a face mask and a face oil had a baby whenever I use it my skin is instantly glowing, brighter and so supple .. it’s so special! Engagement rate is measured by the number of likes, comments and shares combined per post, divided by the influencer’s following. non-profit campaign). When you’re ready to pitch an influencer program, take into account how the influencer handles communication. If you found your partnership to be successful and positive, make sure you continue to facilitate the partnership in the future. have you tried it yet? For example, if the micro-influencer grew the platform off their interest in vegan products, their following will likely majorly include those who follow a vegan diet. Truth be told, brands don’t realize how many conversations occur between influencers and their followers. For example, if you follow a travel blogger for their beautiful photos or funny captions, and they post about an airplane pillow that gave them the best night’s sleep on a long haul flight, you’re more inclined to remember the brand and buy it for your next holiday because you like and trust them. Thanks to their leading influencer marketing shopping app, LIKEtoKNOW.IT, working with rewardStyle is a great choice for brands looking to increase sales via influencer marketing. Food & drinks and consumer electronics fall closely behind. If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. Bloglovin talked to 2,500 micro-influencers and found that Instagram is … You can Monetize your social influence or Promote your brand or product like never before. An influencer, often times referred to as a blogger or content creator, is a trusted resource with a significantly engaged following on social media who shares genuine opinions and information on various topics, products and services that interest them via social media, a website or blog. With more than 1 billion users, Instagram is a powerful channel to reach young audiences interested in various topics. This means influencers, your brand ambassadors, can use their creative freedom to integrate your product into their daily lives, showcasing it in a medium they deem the best fit. Historically, brands have targeted messaging at consumers… This will give you a full scope on the success of the campaign. Mom bloggers who share the reality of hard work that goes into raising their children or fitness bloggers who inspire us to get up at 7 a.m. to run or to eat a little bit healthier. It’s hard to believe Instagram started in 2010. When you evaluate the campaign, don’t just look at metrics – but the actual relationship between your brand and the influencer. Say formaggio! we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. To give an idea of numbers in the Instagram influencer marketing world. @albionfit #albiongirlstrip #goingplaces, A post shared by SARA (@saracovey) on May 25, 2019 at 3:52pm PDT, Lauren Bongiorno x Abbott Freestyle Libre. Let us know in the comments! This made her the perfect candidate for the Abbott Freestyle Libre campaign – the go-to-market strategy for the glucose monitoring device. Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. Wearing a continuous glucose monitor is a game changer. The suggestions and examples … You receive a recommendation by word-of-mouth, but you’re not sure what the product looks like or where to shop for it. Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. exclusivity requirements, additional images for brand use, paid media requests, and white labelling content). If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio. I’m ready to set the facts straight and put the marketing strategy into simple terms. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. Getting Started with Influencer Marketing on Instagram From a brand perspective, it is much more cost-effective to partner with a nano-influencer. It’s important to understand what type of influencer will work best for your brand (taking into consideration both budget and relevance). Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. Many brands create their own hashtags for campaigns or brand awareness and encourage their followers to use them as well. Engagement rate on campaign deliverables. The company makes it easy for brands to succeed by providing end-to-end influencer services. and any other activities and products that capture my attention. Discover what conversations spark from the influencer’s content by looking at the comments section. The content from that evening ending up getting shared on other social media accounts – generating thousands of likes, comments and shares. By measuring engagement rates of influencers, you can identify a genuine following – which is more likely to translate into increased traffic and conversion for your brand. Joined Jun 14, 2015 Messages 10 Reaction score 2. hey guys i want to advertise my clothing brand on instagram do i just choose an Influencer … The number of Instagram users in the United States, currently 106.7 million, is, Global Instagram influencer marketing spend, currently $7 billion, is, The number of brand-sponsored influencer posts on Instagram, currently 4.95 million, is. You may be working with them on a specific post, but the influencer is then answering questions and encouraging their followers to shop your brand. Influencer marketing is nothing new. After working at a marketing agency, facilitating Instagram influencer marketing partnerships with some of America’s leading brands, I personally became invested in this strategy. Truth be told, I could probably write an entire blog post on all the answers I’ve received. Beatriz is a Content Marketing Manager at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. And finally, check out which type of posts they’re excelling at (i.e. Named in the Top 5 Most Popular Social Media Marketing Software list 2018. It was a win-win for both my platform and the brand. Traackr prides itself on helping brands transform their influencer marketing strategies with their IRM – influencer relationship management system. It will depend on the campaign, its deliverables, and the influencer’s metrics and brand fit. This marketing strategy is a brand’s early step to creating an engaged relationship with consumers. . This is currently where my blog lives. in Communication and Sociology/Anthropology from Lake Forest College and specializes in ecommerce, marketing and merchandising strategies, influencer and branding work, and social media. I even landed some of my first paid brand partnerships with just 2,000 followers. From a brand perspective, here’s what you can expect from rewardStyle: Named a leader in influencer marketing solutions by Forrester, AspireIQ helps brands with the following: The unique aspect of AspireIQ is that the platform uses AI powered technology to analyze millions of influencer posts to in order to find the most relevant influencers for your brand. Ensure they have a genuine following and a trusted, loyal community. Then reach out to them! They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell. The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. Depending on who you ask, you may get various opinions on influencer marketing. ✨ Importantly, treat your working relationships with Instagram influencers as partnerships. Although it feels like it’s changing by the day, the Instagram algorithm is designed to show users content they are highly likely to engage with. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. From a consumer perspective, nano-influencers are increasingly gaining more trust in the market and recommendations made are in turn more powerful. These can cost upwards of $500 with the influencer being paid and products being provided. Instagram is also a great platform for executing your influencer marketing campaign because influencers prefer it. Her favorite brand to promote? Are they competitors? Why Fake Followers On Instagram Are A Huge Problem. It is easier to capture engagement (likes, comments, and shares) on Instagram Posts. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. I will never forget getting invited to my first major influencer event – at just 990 followers on Instagram. We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide! But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. Here are some Instagram influencer marketing examples from macro-influencers we love: Marianna is the Co-Founder of Summer Fridays, a clean label skincare brand. Along with YouTube, Instagram is playing a pivotal role in the success of influencer marketing, and the two platforms will continue to see more influencer marketing in the future. Influencers fall into different niches, different followings, and have different ways of creating content. Depending on your brand’s resources, you may follow a specific method to sourcing your influencers. Scroll through Instagram and personally pick out influencers you think would be a good fit for your campaign. Maximize influencers as a marketing tool for your business by paying close attention to engagement rate. . So, let’s ask the question. Influencer marketing works the same way, allowing you to target an audience of like-minded people that follow an influencer they trust. Consumers are most active and likely to convert in the clothing and shoes industries. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. ready to celebrate you, America #mejuri #sponsored @mejuri . Now the people we admire and want to be like aren’t just celebrities, family, or friends. Mega, Macro, and Micro Instagram Influencers Mega Instagram influencers, as the name implies, are influencers that have more than 1 million followers on Instagram. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating, Instagram Influencer Marketing: In A Nutshell, How To Work With Influencers On Instagram, The Future Of Instagram Influencer Marketing, 72% of Instagram users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. Top Snapchat Influencers Post 25% More On Instagram Stories. While the platform still sits behind Facebook in terms of engaged social networks, Instagram has become a social media haven for younger generations. It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate. Influencers are trendsetters more than brands are, so let them take your branded hashtag and run with it. She emphasised the importance of engagement over follower number, explaining that “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”, ensuring that the followers are truly interested in what the influencer is posting. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Rather than … Hashtags (like #bigcommerce) are easy ways to relate content to a specific niche. To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post. We experience this often through sensory marketing. Tools like Instagram Analytics allows influencers to see which age group dominates their following – and I’ve found my numbers also match this statistic. Unsubscribe at any time. Who are these influencers? Since a certain influencer might be targeting a niche already, they’ve done all the hard work of gathering followers together. Users can publish content in two ways: posts or stories. In general, influencer marketing is less popular on Facebook and Twitter. Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. I remember having to push through a soccer game the best I could, even though my legs felt heavy like lead from a high blood sugar. care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. They often have three things in common: Let’s take it a step further. … Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. The power of instagram influencer marketing is there for brands willing to do the work. They are stain and scratch-resistant which means you can enjoy your kitchen without worry. Visually plan your posts. Other sponsored social media marketing posts (e.g. That’s when I was approached by the women representing the public relations firm. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram. Paid compensation is when a brand pays the influencer to promote their brand, products or services based on predetermined rates that work with the brand’s marketing budget. Influencer marketing has had its fair share of criticism in recent years. This will help control costs and keep your influencer partnership in line with the goals for the campaign. Influencers today must combat industry competition by offering a genuine, more niche-focused perspective on some of the highest converting categories across the world, like fashion. Another important indicator of a good influencer is that they are responsible with their partnership choices, truly taking into consideration their followers’ interests and ensuring they only do sponsored posts with brands they believe their audience would be likely to engage with. Her line – Kylie Cosmetics. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. As well as this, take a read of their comments to see if your target demographic are engaging with their content. When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. Musical.ly , now Tiktok, is a massive social media platform that is getting more and more popular for influencer marketing. By finding the right influencer for your brand – one that matches your niche and target audience demographic – you enable the power to bring your store to new heights. As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. And yes – influencers do this on their end as well! Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing. Influencer marketing is a content marketing strategy that consists of promoting your products, services, or brands by collaborating or partnering with an influencer. When searching a hashtag, consumers have instant access to any post that has used it. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. conferences/panels, meet and greets, store openings, brand trips, etc.). – @abbottglobal #teamfreestylelibre Visit www.freestylelibre.us/safety-information.html for safety information. The biggest debate of compensation is between free product or dollars. According to the Harvard Business Review, brands utilize sensory marketing with three goals in mind: Sounds a lot like how we interact with brands and products via influencers on Instagram, right? But with the introduction of social media messaging platforms, like Instagram, consumers have changed the conversation. While on some levels this takes away from the authenticity that made Instagram influencer marketing so successful, influencers also feel a loyalty to let their followers know they’ve earned money from a post.Â. With 800 million active users, Instagram has become the platform of choice for influencer marketing. Due to their high engagement rates and lower compensation rates, your brand has a greater ROI potential on these marketing efforts. I perform so much better in the gym when my glucose is in range, no doubt. Share Popular Posts . ⭐️ Check out the Hopper HQ 2019 Instagram Rich List to see which celebrities and influencers topped the charts across all industries ⭐️. Social media revitalized this marketing method … A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous. Their niche focus and smaller community create a larger sense of transparency and authenticity. Nano-influencers have typically less than 10,000 followers and resemble everyday people – like your family and friends. Considering the 21 year old, wiped out $1.3 billion of Snapchat’s market value. Don’t miss a post. And finally, check out which type of posts they’re excelling at (i.e Stories, video, gallery posts) to help inform your campaign.Â. At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals. Any user who has a fairly high, engaged following — of people who actually care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands. It makes sense, however they have become very easy to spot and don’t actually start genuine conversations!Â. 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