There had to be a better way. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Sales Pitch Email Example 4: For people who didn’t open. If you can tackle at least one of them, then that’s one barrier to conversion out the way. April 30, 2020 By Shawn Finder 16 Comments. Classpass also highlights an online workout to help reach their subscribers from home. Should I send you a registration form? In either case, I want to respect your time so I’m going to go ahead and close your file. A quick sign-off can be quite effective. Hey Taylor, Could your team handle an extra 20 leads a week? Keep it positive, confident, and energetic. No one can resist a cliffhanger finale – it’s basically hard-coded into us to demand closure. {{signature}}. One of the keynote speakers is a world-renowned B2B marketer and fellow green energy philanthropist. {{3rd Party Success}} Should I ask Dan to stop by your office and take a look at your roof as well? The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy. You’re not reading the telephone book here—you’re briefly catching their eye, and inviting them to learn more. If you’d like to warm up your leads a bit more, try this email template for a sales introduction: Email templates for sales introductions can be a delightful read. Congratulate them. At least alluding to the purpose of the email builds trust, as the reader doesn’t feel deceived by more generic subject lines that appear like normal emails. Why is your service valuable to your prospects? 10. 7 Types of Sales Emails. According to this study, some retailers have reported that up to 30% of their annual sales occur during the holiday season.This is a good reason to double-down on your email marketing efforts during this time. Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it. Now imagine achieving 10X the responses in half the time. The squeaky wheel gets the grease—but you want sales, right? Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. Example 3: Cold email displaying your credentials. ), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays). Book your personalized 15-minute demo with ContactMonkey. Now, I get complimented on the quality of my sales emails—even if the lead isn’t interested! your CEO) asked you to reach out to this company specifically. It saves you time. Usually starting with “how” or “why,” these questions aren’t easily answered with a simple yes or no. There is a wide range of sales emails that your sales reps will send to leads and prospects. That’s what the “String Of Pearls” formula is all about – weaving together two or three persuasive examples of your product in action to create one attention-grabbing email. Remember, the greatest results will come from trying out different templates, keeping what works, ditching what doesn’t, and continually tweaking until you’ve developed the perfect sales email template for your business. Sub: Thanks from {{company}} Hi {{FirstName}}, I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need. The subject line includes their company name, and incentivizes the email open. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors. Sales email has only around 1 … If you’re not getting opens, circle back and figure out the issue. Even a basic connection request can have a fun subject line. Salesforce integration for Gmail and Outlook. Hi Morgan, During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}. The signature is simple and direct, no need for extra details clogging up the flow of the sales email. Each line builds upon the last and compounds interest until prompting action. Figure out what your product can do for that category of customer, and reference it in your emails. Some of the most effective emails involve special offers – things like free trials and big discounts. Get the names, titles and spellings right. Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies. Nor does it ask for a demo or a meeting. No problem! Buyers are savvy; they can tell when they’re being hit with a template rather than a genuine, personalized email – and they’re unlikely to be impressed. This article will give you a sample and format of a business email that will help you understand better how to write one yourself. Using those facts, he’ll craft a single sentence for each prospect that can be slotted straight into a template email. For instance, the email ab… Highlight a pain point and do your best to personalize it to their situation simultaneously. Copypasta never works. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. There are specific ways to overcome each of these hurdles. Use a Subject Line Checker tool if you’re afraid of falling flat—but remember they’re not infallible. Another cold email template is based on the "my higher-up asked me to reach out" technique. Since this is an introduction and not a direct sales email, you can paint with a broader brush. Payments Waived Email Sample Short on its own isn’t good enough; there needs to be a compelling hook – a reason for your prospect to respond – as well. Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December. Mix and match different sales email templates and see which one works for you. How can you possibly treat each sales email with custom love and attention? {{signature}}. Would it be okay for me to reach out next week to share those ideas with you? It’ll keep your copy punchy and actionable. Want to know how they did it? If you’re facing a time crunch, pick two or three leads to research, and hone in on the similarities. B2B email marketing doesn’t end with the sale! In other words, however big your potential audience, never forget that each person who opens your emails is an individual. Emails / 6+ Sales Email Examples & Samples in PDF | DOC. And just like any other skill, you need to learn and keep on practicing to get better. You’re actually doing the reader a favor, by guiding them to the next step. Pinterest. Step 2: How to write effective cold emails. Why? Within 72 hours, they’d generated 500 leads. It’s not easy to do – but it works. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. WhatsApp. Perfect. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? There’re definitely businesses that are, because of their nature, receiving a low amount of cold sales emails - and thus - perhaps this sales email template can be a perfect match for you. The sales email is just like any other formal email. {{Your name}}. There are a number of key components that go into sending an effective sales follow-up email and consistently generating interest and closing more deals. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication.. Subject lines for any sales email is like the icing on the cake—they’re the part everyone sees, regardless if they actually take a slice. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. Don’t apologize for the ask. Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you. 7 Types of Sales Emails. The emails below are great examples of emails written following prospect research. For example, salespeople need their processes to be efficient and effective, so a supporting detail could be “built-in email tracking and mail merge gives you your time back.”. Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. Every time you write a cold email, you should have a clear target action in mind. 3. If social media and phone are a part of your outreach cadence, you can include those touch points in your outreach cadences as well with Mailshake Sales Engagement. Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc. You can simplify your email cold call templates, making your processes run more smoothly. How you connected on LinkedIn, how their recent discussion panel really spoke to you, or how you’ve been a loyal fan of their company for a long time. Warm regards, Jane Doe. You probably don’t think much about your signature. Mail merge streamlines this process even more—if you’re conscious of your phrasing, you can even add your warm hooks as a custom field (without awkward grammar issues; if you’re uncertain, add your warm hooks manually). I always follow up with the same exact email pitch I originally sent. Reduce your use of “I” whenever possible. When personalizing, do your research in batches. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Injecting a bit of humor and personality into your subject line can combat the stuffy, sales-y tone of a traditional sales email.. Braveen Kumar of Uberflip notes that humor is tied to higher engagement rates and interactions for B2B marketers. Templates are best used for repeatable messages. Once you set it all up, it does the heavy lifting for you, right? We found 7 of the best sales pitch examples, detailing what makes each one so … Sales Email Examples for Different Scenarios. Rein in the rambling. Here are some examples to show you how it’s done in various business contexts. Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. Why it works: The sales rep leads with a strong rapport building hook: that both parties have lived in Oregon, and that the prospect has potentially worked with the company before. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. What a waste of time for everyone who was caught in this cycle of drudgery. Cold outreach sales emails. Most salespeople go wrong by writing emails that are too long, too self-centered, and that provide little or no value to the recipient. They offer revised rollover credits during the crisis, and the option to pause memberships. Adding a P.S. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. If you have the leeway, give your email signature a haircut. Showcasing a relevant problem, sharing a relevant success story, and making a simple offer cuts right to the chase, which can be a refreshing change of pace from all the awkward attempts to establish mutual connections and interests. It will literally wow the reader! Experiment with playful or unusual words. Smart salespeople aren’t blind to this well-known fact: during the prospecting sales stage, email is one of the most effective ways to connect with your potential customers.. That means you save time and have complete visibility over results. Keep the focus on the benefits. Would it be okay for me to reach out next week to share those ideas with you? Keep tabs on your email opens with email tracking, so you can pick the best time to respond. And it makes your emails personalized, which generates more responses. What’s the problem you’re trying to solve? Seasoned salespeople, on the other hand, know that getting someone to open and read their email is half the battle. Whether or not your email gets opened – and responded to – depends on how effective its content is. In the following sales email template example, notice how the subject line mentions the mutual connection and a pain point for the recipient. ), write sales emails that actually get read. 2. Hi {{name}}, Mailshake makes it easy for you to scale and automate your email outreach. Enthusiasm and honest praise appeal to a lot of audiences. Those are just a couple of the sales pitch email examples that are in our library of email templates. Even if your leads are ice cold, they don’t need to be! Hi [prospect’s first name],I’m [your name] and I’m with [company name], which specializes in [what you do].We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [big-name clients].Unlike [other companies in your niche], we take a different approach to growing companies. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it, too – 73% of millennials identify email as their preferred means of business communication.. For more small business email examples, check out this post: Example Emails for Small Business Owners. Rex doesn’t believe there’s any “perfect” email length. You only have about 70 characters to work with before you lose reader interest. Here’s an example of an email template that’s been filled out: Copy this example as a template with placeholders for your custom info. They can inspire you to create email copy that engages your prospects and persuades them to take action – and they can help you speed up your results at the same time. Subject line: {Mutual Contact’s Name} says you’re interested in better lead gen strategies {{Situation/Problem}} Dan, our roofing specialist, recently finished preparing a repair estimate for Murphy’s Hardware next door and found a way to reduce repair costs by 50%. Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. Sounds good, right? But you should absolutely use them as creative inspiration. Breakdown: The subject line includes their company name, and incentivizes the email open. Sales follow-up emails are email messages that engage a lead at different stages in the sales process. No sweat. Ho… If you'd like to join them, we'll make it easy for you. Best Sales Email Templates 1. Paragraph 1 warms up the lead, by showing why you love the company and think it’d be a good match. Well, subject lines like “Urgent! Read on! Learning how to write a sales email doesn’t have to be scary or intimidating. Avoid weak, apologetic writing. Reframe your mindset by thinking of your email signature as a personal high converting landing page. Is that the case for you also? Don’t skip it. Hi {{First}}, For every 100 cold emails you send, you'll only get one reply. He then gives an example of his company’s work for a similar brand, demonstrating he believes in the product. It should contain the basics, like name, company, and contact info, of course, but think about what else you can add, such as social proof, rewards, links to relevant content, and anything else that shows credibility and builds rapport. P.S. The time you spend writing the email and time spent reading your email will be reduced, thus increasing productivity. Give them a tantalizing line of copy that goes into specifics while still allowing you to keep your cards close to your chest. In the initial email cold call template, it doesn’t always make sense to list out all of the benefits either. If your lead can feel your energy, they’ll be more likely to reciprocate. AIDA is a classic technique that works, and should be part of every salesperson’s arsenal. With extra fun. Once you’ve put in all of this hard work, phase 1 of your master plan is complete. The following six use-cases cover the most powerful ways to make a personal connection using the template above as a starting place. You don’t want to write a book, and your contacts don’t want to read one. It conveys the main idea, without being dry or stuffy. It’s worth noting that the first sentence about sharing a meal really packs a punch because it shows you aren’t just a random acquaintance leveraging their name. Would you mind pointing me toward the right person and the best way to reach them? …when I started to receive bland, no-salt-added sales pitch sales emails myself. I’m available for a 10-minute chat next Tuesday at 4 PM. Why It Works: Pre-call discovery can work wonders for building rapport. Feel free to get creative with them to add some personality if you’d like. Email pitch structure #1 Sales pitch email subject line. Can you make that time work for you? But there is a way to make each email feel special. Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. A shared experience is fairly clear too: attending the same conference, being mentioned in the same blog post, being featured on the same podcast. If you want to access more of our sales pitch email examples, you can sign up for a SalesScripter account and try it at no risk with our 30 day 100% money back satisfaction guarantee. Regards, Jane Doe. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Right now, brands are obsessed with “storytelling”. Therefore, email templates are the lingua franca of the modern SDR. Email could be the most effective way for salespeople to get attention today. To come across as more approachable to your clients and customers, you can spice up the usual sales email address by using a word that reflects what you’re selling. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. Refine one sales email template, crank up the customization, then break it on down to turn it into a stunning template you can reuse again and again. Curiosity will get the better of them. By. While telephone and face-to-face meetings are the most effective ways to build relationships with people, both prospects and salespeople today seem to prefer email as the first touch. The final paragraph asks for the call, directly at 2 pm tomorrow. Let’s be honest: most sales emails suck. 594346. In fact, B2B email campaigns should continue to nurture the customer relationship post-sale. As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. Make it personal. The sales rep highlights this mutual connection off the back before deftly outlining what service they are offering, and finishes up by giving the prospect a personalized video. {{signature}}, Legendary advertiserFairfax Cone did a better job than most of defining superb copywriting when he explained: “Good advertising is written from one person to another.”. Same goal, same information. Can’t find a warm hook? Anytime you can quantify results, go for it! Evaluate your process once you’ve sent out a minimum of 100-200 emails. Even better if you can form a question that you can’t think of a snarky response to. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher. And you’ve got to do all that in a handful of sentences. Not necessarily. Want to find out how we can save you time on email outreach? For example, “simplify your sales process, and increase your chance of closing deals by up to 27%.”. Our clients are achieving cold email response rates of 72%. Sales email templates for B2B prospecting are a really important part of your sales cycle. Why Email Sales Pitches Often Fail. Leads will be eager to learn more—because they can tell you’ve done your homework, and that you care about their needs. If you know your prospects, the answer is apparent. By Sujan Patel, Co-founder, Web Profits @sujanpatel. Pick a style, test it, and refine it to your audience’s tastes. She then closes by positing a solutions-focused business relationship, rather than a product relationship, making a very strong case for a response. But your lead doesn’t know why a one-inch larger screen will benefit them, until you point it out. Why It Works: People inherently want to be helpful, so asking for some direction can be an easy win. Basically, you, the sales rep, write an email that is written as if a higher-up (e.g. I’m finding a lot of useful content and industry insights in my research lately. Sincerely, Jane Doe. In order to close sales, you need to be serious about following up with your prospects. They hit the trash like the Flash—and they all read like they had been taken from the same, Stone Age email template for sales introductions. Ready, set, learn how to write a sales email: Example: Gusto’s Pizza. Briefly touch on who you are, which should make it obvious as to why you’re the right person to be talking with. So I sought it out. Make it a no-brainer to connect, with your clear offer and value prop, which are polished to address their issues. How can we improve your [business goal]? Don’t worry—one extra step now will reap considerable rewards. This would be tech companies with between 50-500 employees, based in the U.S. Ignore it! The Most Effective Sales Email Templates with Examples 17 min read. Copyright 2020 ContactMonkey Inc. | All Rights Reserved. Businesses like these can be for example some local plastic manufacturers - but again - this email template can work on a worldwide scale as well. He then switches into problem solving mode: noting that the prospect has moved companies and become a sales leader, which gives him scope to identify a common pain point among people in this position, and offer up a solution. Your sales pitch shouldn’t be the same in email as it is on the phone, or in person. Current Event absolutely not ; but using them requires a little more on... Own tried and true methods—the key is to be hyper-personalized but why not for. Their eye, and full campaign sequences on widely-celebrated events they ’ ll be more likely to.! 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