The new special meal includes all the 29-year-old rapper’s favorite things. Filed under fast food , mcdonald's , travis scott , 9/8/20 Share this article: Here's what it was like. In the video, a toy version of Scott — which resembles the one featured on his “Rodeo” album cover — broke down the meal while wearing his Air Jordan 1 High collab… Celebrities have always been used to promote addictive products, Ifland said, dating back to the era of Humphrey Bogart and Lauren Bacall smoking in movies. The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, french fries with BBQ sauce dip and a Sprite drink for $6. Travis Scott Meal coming to McDonald’s This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. Amy Duong — August 27, 2020 — Lifestyle. "Celebrity endorsements work," she said. It’s now J Balvin’s time to shine. Travis Scott Broke McDonald's Supply Chain, Why McDonald's Stock Hasn't Soared During The Pandemic, The New Unhappy Meal At McDonald's: Higher Prices, DoorDash's Valuation Is Too Lofty, Joe Terranova Says, 3 Restaurant Stocks Investors Should Own Ahead Of Vaccine Rollout, Benzinga's Top Upgrades, Downgrades For December 7, 2020, 10 Biggest Price Target Changes For Monday. Music, Video, Tour, Shop Everything you need to know about the market - quick & easy. “I have to ask, do you actually like Travis Scott or are you ordering this because of the internet hype?” they asked me through the window. “Uh, I’m actually doing a food review,” I responded, acknowledging I’m not an active listener of the famous rapper. One night at. To get the meal for $6 it must be ordered through the McDonald’s app. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. A daily collection of all things fintech, interesting developments and market updates. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. At three points in the commercial, the toy uses phrases that could be seen as a marketing tactic toward children, Ifland said: "what's up world?" Medicom Toy lance une série de BE@RBRICK en hommage à Star Wars: Avec Dark Vador, R2-D2, C-3PO ou encore Chewbacca. I went to McDonald’s to find out. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. Posted-In: Addictive Food Fast Food food marketingRestaurants Exclusives Interview General Best of Benzinga, Thank you for subscribing! McDonald's new Travis Scott Meal TASTE Test with a surprise! Fresh beef is available at most McDonald's locations in the contiguous U.S., excluding Alaska, Hawaii and U.S. territories, the company said. The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. Don't have a Benzinga account? The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” This gesture toward authenticity (eat the very same thing Travis Scott eats!) "The combination of a variety of addictive ingredients makes the food more addictive and harder to quit," Ifland said. The now-pricey toy was intended to help advertise the fast food brand’s Travis Scott meal, or the ‘Cactus Pack,’ which adds bacon to a standard Quarter Pounder with cheese. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Author Michael Moss detailed in his 2014 book "Salt Sugar Fat: How the Food Giants Hooked Us" how processed food manufacturers consciously make their foods addictive. The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. ", Related Link: Travis Scott Broke McDonald's Supply Chain. "The items shown combine such addictive ingredients as sweetener, flour, gluten, salt, concentrated dairy (cheese), processed fat and high-heat potato (fries).". The Travis Scott Meal … It's just a burger combo with the regular prices? Celebrity partnerships like the one with Scott will be the future as restaurants look to simplify their menus due to food supply chain issues with the COVID-19 pandemic while still offering new reasons to return. While his Jordans might be hard to come by, the Travis Scott McDonald's toy has been listed for $55,000 on resale platform StockX. But does the $US6 Cactus Jack collaboration deserve the hype? McDonald’s logo is placed at the top left corner of the package, below which “Traviss Scott” block letters and a thinly sketched doodle appear. SMASH THE LIKE BUTTON! © 2020 Benzinga.com. McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. The burger also comes with a side of medium fries, barbecue sauce, and a Sprite, and costs six dollars. Whats in the Travis Scott Burger? 'Food-Like Substances': Consumers have the freedom to choose what they eat. Part of that, whether it’s Travis Scott or Gizmo, is getting some of that love by drafting off pop cultural characters it has the marketing clout (and budget) to tap into. As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense. People scramble for the celebrity-themed combo right after it was released. McDonald's Responds To Criticism: The restaurant chain's collaboration with Scott is about McDonald's fans and giving them an opportunity to enjoy a order in a new way, the company told Benzinga in a statement. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. Shop it here, if you can. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. Took a 4-hour flight on the new special meal includes all the 29-year-old rapper ’ s actually ran out the. In Hawaii, Alaska and US territories have the freedom to choose What they eat Thank you for!... Barbecue sauce, and costs six dollars Oct. 4. at participating restaurants our customers the chance to connect Travis. 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